What are Plow Horses in menu engineering and how do you handle them?
Plow Horses are dishes that sell like hotcakes but barely make you any money. They pack your dining room but drain your profit margins. Understanding these menu...
What are Stars in menu engineering and how do I calculate which dishes they are?
I'll admit it - I used to think menu engineering was just fancy restaurant jargon. But Stars are actually the dishes that are both popular and profitable, makin...
How do I categorize my dishes as Stars, Plow Horses, Puzzles, and Dogs?
Menu engineering transforms struggling restaurants into profitable ones by revealing which dishes actually make money and which ones drain your margins. You'll...
What is the Kasavana and Smith matrix from 1982 and how does it work?
I'll admit something that might shock you: most restaurants unknowingly sabotage their own profits every single day. The Kasavana and Smith matrix from 1982 rev...
Who developed menu engineering and when?
I'll admit it: most restaurant owners place dishes on their menu based purely on gut feeling. But menu engineering changed everything when Michael Kasavana and...
What is menu engineering and how do you use it in your restaurant?
Menu engineering reveals a shocking truth: your most popular dishes might be bleeding money while profitable gems sit ignored. Most restaurant owners assume bus...
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