Restaurant De Smaak needs €25,000 extra profit but can't figure out if that means 1,000 more guests or 2,000. Most operators guess wildly at cover targets, but there's an exact formula. You can calculate precisely how many additional diners you need to hit your profit goals.
Why guessing costs money
Without proper math, many owners assume: "I need 20% more revenue, so I need 20% more guests." Wrong. Your rent, insurance, and base salaries don't budge. Each additional guest delivers more profit than your current average suggests.
This concept is your contribution margin per cover. And it's the key to accurate projections.
The formula that works
To calculate extra covers you need these numbers:
- Current annual revenue
- Desired extra profit (your target)
- Average bill value per cover
- Variable costs percentage (food cost + variable labor costs)
? Example calculation:
Restaurant De Smaak wants €25,000 extra profit this year:
- Average bill value: €32.50
- Food cost: 30%
- Variable labor costs: 15%
- Total variable costs: 45%
Contribution margin per cover: €32.50 × (100% - 45%) = €17.88
Extra covers needed: €25,000 ÷ €17.88 = 1,399 covers
Calculate step by step
The core formula is:
Extra covers = Desired extra profit ÷ Contribution margin per cover
Where contribution margin per cover = Average bill value × (100% - Variable costs%)
Variable vs. fixed costs
Critical distinction for this calculation:
- Variable costs: Rise with every extra guest (food, drinks, variable labor)
- Fixed costs: Stay constant (rent, fixed salaries, insurance, depreciation)
Your extra guests only need to cover variable costs. You're already paying fixed expenses. But here's something most kitchen managers discover too late: if your calculation shows you need 40% more covers, you'll likely hit capacity constraints that turn fixed costs variable.
⚠️ Watch out:
If you need tons of extra guests, you might need additional staff. Then your fixed costs jump and this calculation breaks. First figure out at what cover count you'll need another cook or server.
From covers to actionable targets
Once you know how many extra covers you need, break this into concrete goals:
- Per day: Divide by your annual opening days
- Per month: Divide by 12 (average)
- Per service: Divide by weekly service count
? Practical example:
1,399 extra covers at 6 days per week, 50 weeks per year:
- Opening days per year: 300
- Extra covers per day: 1,399 ÷ 300 = 4.7
- Rounded: 5 extra guests per day
That's way more manageable than "20% more revenue"
Validate your assumptions
This calculation only holds if your assumptions are solid:
- Bill value remains steady: New guests order similarly to current ones
- Variable costs stay proportional: No economies or diseconomies of scale
- Kitchen has capacity: No extra equipment needed
- Dining room fits them: Sufficient tables and chairs
? Reality check:
At Restaurant De Smaak (50 seats, 2 services per evening):
- Current occupancy: 70% = 70 covers/day
- 5 extra covers = 75 covers/day
- New occupancy: 75%
This works without extra investments
Alternative paths to your profit target
More covers isn't your only route to higher profit. Compare these options:
- Higher average bill value: Fewer extra guests required
- Lower food cost: Better contribution margin per guest
- Smarter purchasing: Reduced variable costs
- Mix of all three approaches
Sometimes boosting your average check by €2 beats chasing 5 extra covers daily.
How do you calculate extra covers for your profit target?
Gather your basic data
Write down your average bill value per cover from last year, your food cost percentage, and your variable labor costs (usually 10-20% of revenue). You'll find these figures in your POS system and annual accounts.
Calculate your contribution margin per cover
Subtract your total variable costs percentage from 100% and multiply by your average bill value. This is what every extra guest actually brings in after deducting direct costs.
Divide your profit target by the contribution margin
The result is the number of extra covers you need. Divide this by your number of opening days to see how many extra guests you need to serve per day.
✨ Pro tip
Before committing to a cover target, test it for 2 weeks during your slowest month. If you can't consistently add those 5 daily covers during off-peak times, your busy season target won't work either.
Calculate this yourself?
In the KitchenNmbrs app you can do this in just a few clicks. 7 days free, no credit card.
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Frequently asked questions
Should I calculate with prices including or excluding VAT?
What if I don't have variable labor costs?
How do I know if my kitchen can handle the extra covers?
Can I use this for seasonal targets too?
What if my variable costs percentage is wrong?
How do I account for different profit margins across menu items?
What happens if I can't physically seat the extra covers during peak times?
Sources consulted
- EU Verordening 852/2004 — Levensmiddelenhygiëne (2004) — Official source
- EU Verordening 853/2004 — Hygiënevoorschriften voor levensmiddelen van dierlijke oorsprong (2004) — Official source
- EU Verordening 1169/2011 — Voedselinformatie aan consumenten (2011) — Official source
- NVWA — Hygiënecode voor de horeca (2024) — Official source
- NVWA — Allergenen in voedsel (2024) — Official source
- Codex Alimentarius — International Food Standards (2024) — Official source
- FSA — Safer food, better business (HACCP) (2024) — Official source
- BVL — Lebensmittelhygiene (HACCP) (2024) — Official source
Food Standards Agency (FSA) — https://www.food.gov.uk
The HACCP standards shown in this application are for informational purposes only. KitchenNmbrs does not guarantee that displayed values are current or complete. Always consult the FSA or your local authority for the latest regulations.
Written by
Jeffrey Smit
Founder & CEO of KitchenNmbrs
Jeffrey Smit built KitchenNmbrs from 8 years of hands-on experience as kitchen manager at 1NUL8 Group in Rotterdam. His mission: give every restaurant owner control over food cost.
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